Wednesday, November 16, 2005


This study suggests I've been going about blogging all wrong:

A study of the country's 200 most profitable [law] firms found that more than half of them -- 116, to be exact -- have blue logos, websites, business cards, and other advertising materials.

Why blue? Maybe because it's what's known in the marketing business as a ''low arousal" color, one that elicits a sense of calm and relaxation. Blue also projects an aura of royalty and authority.

Red, in contrast, is an adrenaline-pumping, ''high arousal" color that exudes excitement, action, and aggression, says Tom Simons, founder of Partners + Simons, the Boston ad agency that did the study.

Red has even been shown to raise blood pressure, which may be why only 19 percent of the law firms surveyed chose it for their brand identity.

Well, time to change. There. That's much better. I'll be installing blogads tomorrow.